Marketing ala Salatin

Polyface Farm Sign

We can't all be celebrity farmers, but perhaps we can learn something? ...some quotes from an article on Joel Salatin's Polyface Farm:
A New Push to Make Farming Profitable

 

"He credits the high quality with enabling him to build a loyal following of consumer and restaurant customers. His e-mail-based "metropolitan buying clubs" have grown to 900 families within a 100-mile radius, from just 200 families two years ago."

"The bugaboo in direct-farm-marketing is coming in from the garden and taking care of your customers," he says. "The beauty of this is it is e-mail-based and there is no middleman."

Can we feed the world and support our small farms as local food moves from fad to mainstream? I don't think anyone knows the answer for sure, but to me it sure feels right. The question is how do we support farmers and make it economically feasible for them to bring us our organic, local, sustainable food, and (insert trendy food adjective here).

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