Introducing Harvie

This is a big day at Small Farm Central. Today I introduce Harvie!

As I mentioned in last week’s CSA: We Have a Path Forward, we’ve been working on a new CSA platform that we call Harvie (no, we didn’t know they were going to name a hurricane after us, and you can donate to farmers affected by Hurricane Harvey).

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CSA: We Have a Path Forward

Last August, I wrote an article entitled CSA: We Have a Problem detailing my research into the struggles of CSA farmers to retain existing members and attract new ones. If you have not read that article yet, I suggest you go back and read that first. It still feels very relevant over a year later.

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11 CSA Farms, 1500 Miles, 5 States, 4 Days

Last week, I took a road trip driving east from Pittsburgh visiting farms in eastern Pennsylvania, Maryland, Virginia, New Jersey, and the Hudson Valley of New York. My purpose was to visit some customer farms I had never visited before, make some new farmer friends, and get a pulse of what is going on with CSA farms nationally.

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What does Amazon + Whole Foods Mean for Farmers?

Did you see the news that Amazon is buying Whole Foods for $13 billion?

Whole Foods has been at the center of the "good food" movement in the United States since it was founded in Austin, Texas in 1980 and has grown to over 400 stores nationwide. This deal marks a seminal moment in local food / good food / whatever you want to call it.

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Let's Talk Business

How much are you willing to spend to acquire one customer? In marketing, this figure is referred to as customer acquisition cost (or CAC). Let's talk about how it applies to your farm business.

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