Small Farm Central

...or heirloom breed, artisan cheese, and other less-familiar products that differentiate the farm.

I saw a page entitled "Name that Vegetable" on a non-Small Farm Central site this week.

As we expand the market for local foods beyond foodies, it becomes increasingly important to define what you are providing to customers even if it feels a bit redundant to you.

If a customer goes home with a box of CSA vegetables and they don't know what half of them are, they are likely too busy or too shy to call and ask you what each vegetable is and how to cook it. They won't be back next year if they throw out your purslane just because they don't know what it is. Your website is a perfect passive tool for customers to "Name that Vegetable" without feeling out of the loop.