I know you are busy. It is high harvest in most of the US, so you probably are not thinking about your farm website.

If you have 20 minutes this evening and want to make a good investment of that time towards improving your farm's web presence, install Google Analytics on your farm website. This is easy for Small Farm Central subscribers, just follow this help file.

Have a little more time after you are done with step #1? Read about Google Analytics terminology and learn how to examine trends.

You've made a down-payment on work you can do this fall and winter to improve your website. Google Analytics will tell you where folks are coming from, how long they are staying on your site, what pages they like the best, and more! You'll be pleased that you took these 20 minutes in August to start collecting data.