Better Email Deliverability with Amazon SES

Sep 27, 2011
Posted by: Small Farm Central

We are always working with the newest technology to improve our services for our farmers. One of our latest innovations is adding support for Amazon SES to improve our email service.

What is Amazon SES?
Amazon SES (stands for Simple Email Service) allows web applications like ours to quickly send and deliver large amounts of email. They handle a lot of compliance and technology to make sure that each email is delivered and that it goes into the inbox of your customer, rather than the SPAM filter.

Why has many aspects to it's business; it's not just about online retail. One area they have moved into over the past few years is providing "cloud based" services to technology companies like ours. Many of the sites you visit on the a daily basis use's web tools for file storage, computing power, and more.

Getting Started
If you already have a Small Farm Central account, you don't need to do much. Login to your control panel and navigate to:
Connect / mailing list / SES Support

Choose the email address that you use as the FROM field when you send mailing list emails and click 'Send Verification Email Now'. At this point, Amazon SES will send you a message to your inbox and all you need to do is click on the verification link in that email. That will approve your email address to be used by SES and from here on out, it will be completely transparent to you and all your mailing list emails will go through SES.

To verify that SES has been set up correctly, navigate to:
Connect / mailing list / send mail
Now take a look in the FROM drop-down menu. The email address will look something like this:
" --SES Verified--"

The "--SES Verified--" label will tell you that all email from that address is going out through Amazon SES. It may take an hour or two after verifying the email address for the SES verified text to show up in the dropdown menu.

How much does it cost?
This service is included in your normal service fees for websites, ecommerce, and Member Assembler so you will not be charged at all for this service.


  • If I had a diet plan, it would be: 1) cook for yourself 2) eat whatever you want at mealtimes, but cut the snacks 3) cut the desserts&sugars
    2 years 18 weeks ago
  • @AmyinOregon oh, neat. Glad you like them.. more coming soon!
    2 years 19 weeks ago