I came across this call for Washington, DC area CSA farmers on the Washington Post:
"In early February, the Food section will publish online a list of Washington area farms offering community-supported agriculture (CSA) shares for sale in 2012. Farms that would like to be included should e-mail the following information to firstname.lastname@example.org...."
If your CSA happens to serve the DC area, take the initiative and get on the list! For the rest of you, this is a good time to get in touch with the food reporter in your major market and encourage them to do a review of area CSAs this Spring if they are not already doing one!
The public is hungry for these kinds of stories and directories, so help your local reporter out and get some free publicity in the process!
I hope you get the chance to enjoy the Holidays with family and friends! After a season of planning, marketing, planting, harvesting, and etc, I hope you get the time to relax this off-season.
We'll be taking a light week during the week between Christmas and New Year to recharge our batteries going in to our busy season. We have the exact opposite season of farmers, so Small Farm Central gets busy as you have a little more time to turn your attention to websites, member management, and online sales.
During the week between Christmas and New Year, support will be available by email and of course we'll watch everything to make sure it is running smoothly.
We look forward to another great year making technology easy for your farm in 2012!
Top of the Holiday to you!
-Simon & the Small Farm Central team.
We've made it easier for you to find your Members, when you use the new Advanced Filter and improved Search at Member Assembler > Members > View Members:
This looks pretty much like what you're used to. Now, the default view of your Members includes all seasons and all members, both active and disabled (highlighted). You can still use the Search box at the top to find a member by name but now you can also search by an email address. Just type it in and hit Go! You can also still click the headings of the columns to sort by that field.
To narrow your view to a subset of your membership, click the Advanced Filter bar at the top. You'll see this:
In the Advanced Filter, you can narrow the members you see by a Season, by a specific Type/Option, by a specific Pickup Location, by Member Status, and/or only those with a Balance of a certain amount or more. After making your selections, your screen will look like this:
Your filter will persist even when you leave your admin and come back so if you only want to view your members attached to your current season, that will stay the case. The filter displays so you won't forget it's there and wonder why you aren't seeing certain members. To get rid of the filter, you can either clear it with the link or open the Advanced Filter again and change it.
We hope this will help you speed up your work online so you can get back to doing what you know best -- farming! Please continue to let us know what developments will help you.
A new design is coming to Small Farm Central in the next week or so. We call it FarmStand because it is designed with an eye towards the roadside stand.
We like it! Here's a preview:
Let us know if you would like first crack at it.
We're happy to unveil a new option for you to market your online stores -- customer coupons. Now you can conduct sales and provide specials to any subset of your customer base. To get started, first find the Coupons option which is found on your left navigation in your Control Panel under Sell and then Configure. You will see a screen like this:
From this page, you will see any coupons you have previously created plus the option to create new coupons. You can edit or delete your previous coupons. Code is the coupon code your customers will use in your store to get your offered discount. Desc is just your notes to yourself about that coupon and Start and End Dates are the days and times between which the coupon can be used.
When you click Create New Coupon or edit an existing coupon, you will see a screen like this:
There are instructions on this page to help you fill out the information needed to create a coupon. The Coupon Code should be between 4 and 12 alpha-numeric characters. It can be any combination of letters (upper- or lowercase) and numbers but any other characters like a space or a dash will cause an error. The Coupon Type determines what sort of discount your customers will get with this code. It can be a percentage discount off the entire order (not including shipping), a flat dollar amount, or the option for free shipping. The Start and End Dates default to a date and time one and three weeks into the future, respectively, when you create a new coupon but you can change the dates as needed, keeping the date/time format on the screen. You can set coupons far into the future or you can have them start immediately. You can have a special run for a month or just for one day or even a "happy hour" for a small portion of one day.
For all coupon types, you will enter a Minimum Order to accept the coupon, for instance, only on orders of $40 or more. This Minimum does not include shipping. It is just the merchandise total. If you don't want a Minimum Order, just enter a 1 for orders of a dollar or more. For a percentage discount, which is the default option, you also enter the Coupon Percentage as a number between 1 and 100, rather than a decimal (ie enter 15 for a 15% discount). You do not need to type the "$" or the "%" for either of these fields.
When you choose a different Coupon Type, the screen below the option will change:
You see that it is mostly the same information, only you will choose a dollar amount for Coupon Flat Amount for the discount. If your coupon is for $10 off orders of $50 or more, just enter 10 without the "$". When you choose Free Shipping as the option, you only need to set a Minimum Order. The shopping cart will adjust the amount as needed.
Once you have coupons working through your control panel, you will want to publicize it somehow. There are lots of options to do so. You could:
- Send out an email to your Members
- Post it through your social networks (Facebook, Twitter, Blog, etc.)
- Publish it in a print mailing
- Print it through traditional advertising
- Even publish it right on your website to offer to anyone browsing!
When you have created coupons, your customers will see this new addition when they shop in your online store:
The customer needs to just type the code they've gotten from you and click Save Changes to register the coupon code. Your shopping cart will check to see that the coupon is valid. If not, the customer will see an error such as:
The cart will also detect if the coupon is expired or not yet available and disallow its use. Upon success, the customer will see:
After the customer completes their order, you will see the coupon's effect on the total in all of your admin screens and reports. When you go to Sell and then Orders & Reports and then View orders, you will see something like this:
The customer's coupon and discount amount are displayed at the bottom above the total. If you want to remove the coupon from the order, you need only to click the Remove Item icon next to the coupon. The totals will revert to the pre-discounted level. Similarly, if you view an order that does not have a coupon associated with it, you will now see this:
If you would like to apply a coupon to an existing order, you will see a pull-down list where all of your coupons, even the expired ones, are available for you to select. The validation checks for minimum orders and start and end dates are not used here. Since you are the farmer, you can decide if your customer should get a discount or not, after all!
We hope you will find this new Ecommerce option valuable. Please let us know if there are options you would like to see added in the future or if you have any problems. We are always here to help your online experience to be successful and simple!
I was looking the website of a small technology company the other day that does a lot of interesting work with farmers and has spent a lot of time working on their service, but I could only find a few bits of pieces of information on their website. It struck me: why did this company spend years developing a piece of software and could not spend half a day to explain the technology in depth on their website.
Then it occurred to me that this is even more prevalent among farmers: we spend 1000s of hours each year building a farm operation and yet there doesn't seem to be that hour per week to tell customers about it.
That's a shame for both the farm and the customers.
I'm not suggesting you should spend hours each day on facebook on status updates. I know you have a thousand other things to do. It takes some time to write it out, but some questions that a farm website should answer:
This kind of thing is not another time-waster: telling your customers what you do and why you do it is absolutely essential for a direct-marketing farm. They have plenty of choices from other farmers to coops to grocery stores to Wal-Mart: why are you different and why should they spend their hard-earned money on your products?
I know you are different, but if you don't tell your customer how and why you are different, how will they know?
If this sounds like you, I'm not trying to make you feel bad. It is just time to pour a little bit of that passion that you have for your farm into telling your story. The website is an ideal place to put that energy because your website is the spot perspective customers study when they are seriously interested in your farm.
So now that I have you fired up, spend some time and write some content!
Based on feedback that we've gotten from all of you, we're rolling out a ton of upgrades to help you use your Member Assembler to its maximum advantage. We're making it easier for you to combine e-commerce with your Member Assembler and also giving you new options to save you time and money. Please take a look and let us know what you think!
eCheck.Net is a new checkout option for Member Assembler Authorize.net payments that will give your members the convenience of paying securely online while saving you between 1% and 2% on the transaction fees. Instead of credit card information, members will enter in their checking account details for a direct payment to you, like with PayPal. Be sure to configure your Authorize.net merchant account to accept eCheck.Net payments before enabling this new feature in your control panel. Please contact us before setting up this option
If someone has to cancel their CSA partway through your season, you can now easily disable and re-enable a member through your control panel. Disabled Members will still be attached to their types but will not receive pickup reminders and the like. This will also be useful if you have a rolling enrollment to keep your new members from receiving automated notices that their shares are ready before you are ready.
Want to get in touch with all of your past members and give them a quick link to sign up to your new season? The new automated renewal process will generate a new user group which is a "snapshot" of who hasn't signed up at that moment and sets you up with an email that sends a unique sign-up link to each user. The renewals page also gives you a count and percentage of how many of your members have renewed.
Member Assembler Widget
To help your members get to all the tools they might want to use on your site: updating their account, making a payment, getting their status, or shopping in one of your departments; there is a new widget that will show up throughout your site, giving them all their links in one convenient area.
Optional Member Agreement
Now with your signups, you can add the additional step of having your members read and agree to any terms and conditions before they complete the process, hopefully saving you some "No one told me that!" conversations later.
To better see how your Member Balances are calculated, now all of the various payments and invoices are combined into a single list for each member. You can still just view one category or another if you wish. Additionally, if you'd like to combine e-commerce transactions with Member Assembler transactions when calculating your members' balances, you may do that as well.
Newsletter and Reminder Options
When sending out email newsletters, you have some new options to include. There is a new "private description" field associated with each Pickup Location. You can use this for special instructions or information you only want a confirmed member to see: such as the address and phone number of a host location. Member Types can also now be pulled to display for each member on pickup reminders, should you desire that.
Reset Group Passwords
When setting up a private e-commerce department, how do you let your members know where to go to log in and what password to use? Now there is an easy one-stop resource where you simply choose a department and a message and all members will get an email with either a randomly generated unique password or a single password you choose for all members to use. One click, and they are into your new store!
If you are accepting any form of online payments, now your members have the option to go and make a payment at any time without you needing to submit a payment request. Members can pay their remaining balance, or, if the amount is at least $50, pay off half or a quarter of what they owe you.
These are just the major changes. There are also dozens of small tweaks here and there, based on what we've heard from you, that will make your Member Assembler experience more friendly and efficient.
As always, we welcome your feedback about these changes and what changes you would like to see in the future. Please contact us with your thoughts and concerns.
--The friendly Small Farm Central team
The Farmers Market Coalition recently featured Farming Faces in their monthly newsletter. I thought you might be interested in their take:
"A unique and useful (and free!) tool was recently introduced to FMC that stands apart from the rest of the food focused resources out there. Small Farm Central’s ‘ Farming Faces‘ is a web tool that was created with the farmers in mind. Throughout Farming Faces’ development, creator Simon Huntley prioritized connecting the farmer with their customer base, and showing the customers who is growing their food. So, what is Farming Faces?
At first glance, it looks like a farmers market newsfeed with updates by farmers. Each farmer/vendor in a market is given a profile page. A google map is created with the profile information, giving a visual of the geographic distribution of farmers and vendors. The farmers market is able to imbed the map into their preexisting website and can also link to their Farming Faces newsfeed page."
Next up, all Member Assembler accounts in 2012 will include access to the ecommerce tools to sell items to their members at no cost beyond the normal service fees for Member Assembler. We are trying to make it as easy as possible to service your customers and drive sales, so it was a no-brainer to package these services together and remove another barrier to your entry into the world of online sales.
If you are already delivering CSA boxes to your customers, selling "extra" items like honey, flour, or soaps is an obvious way to get great products into the hands of your customers that do not make sense for a CSA box. It is also a way to drive a little extra income for your CSA! Our ecommerce tool takes all of the burden of the ordering aspect of this off your shoulders -- so it is just up to you to print the report and figure out the logistics of actually getting the product into your customer's hands.
It's not just "extras" sales, the ecommerce tool could be used as full CSA box customization if you want to allow your customers to do this! Box customization is another logistical hurdle but I know many CSAs are moving in this direction as competition for CSA customers increases.
I just wrote up an extensive "how-to" on setting up your online store for sales to your Member Assembler customers. Read it here:
We're looking forward to another great year of Member Assembler -- our industry leading CSA member management tool -- let us know if you have any questions on the service generally or the changes we are making for 2012.
We are always working with the newest technology to improve our services for our farmers. One of our latest innovations is adding support for Amazon SES to improve our email service.
What is Amazon SES?
Amazon SES (stands for Simple Email Service) allows web applications like ours to quickly send and deliver large amounts of email. They handle a lot of compliance and technology to make sure that each email is delivered and that it goes into the inbox of your customer, rather than the SPAM filter.
Amazon.com has many aspects to it's business; it's not just about online retail. One area they have moved into over the past few years is providing "cloud based" services to technology companies like ours. Many of the sites you visit on the a daily basis use Amazon.com's web tools for file storage, computing power, and more.
If you already have a Small Farm Central account, you don't need to do much. Login to your control panel and navigate to:
Connect / mailing list / SES Support
Choose the email address that you use as the FROM field when you send mailing list emails and click 'Send Verification Email Now'. At this point, Amazon SES will send you a message to your inbox and all you need to do is click on the verification link in that email. That will approve your email address to be used by SES and from here on out, it will be completely transparent to you and all your mailing list emails will go through SES.
To verify that Amazon.com SES has been set up correctly, navigate to:
Connect / mailing list / send mail
Now take a look in the FROM drop-down menu. The email address will look something like this:
"email@example.com --SES Verified--"
The "--SES Verified--" label will tell you that all email from that address is going out through Amazon SES. It may take an hour or two after verifying the email address for the SES verified text to show up in the dropdown menu.
How much does it cost?
This service is included in your normal service fees for websites, ecommerce, and Member Assembler so you will not be charged at all for this service.