We are excited to announce the launch of our newest checkout option for Member Assembler: Dwolla. This is exciting because Dwolla works with ACH transactions between the member's bank and the farmer's bank and bypasses the whole credit card industry. Due to this, it only costs $0.25 per transaction with no percentage. This is essentially free as compared to credit card transactions which normally costs between 2-3% of the transaction plus per transaction fees.
Dwolla has been around for several years, but they have just launched a new featured called guest checkout that allows someone who does not have a Dwolla account to make a purchase on a merchant's site. Members who pay with Dwolla will need to enter their bank account number and routing number to make a payment, but if you explain how this saves your farm on fees, members will be happy to keep more money in their farmer's hands!
Read more on this new feature from Dwolla. We need a 3-5 early adopters to work with us to set up Dwolla on their Member Assembler sites, so please email us and we'll be in touch with next steps. After we have worked through the process of creating a new Dwolla account and connecting it with Member Assembler, we will create some comprehensive help documents with screenshots and open Dwolla up to everyone.
So, please let us know if you want to be the first to use this exciting new payment option!
We're proud to be sponsors of the Midwest CSA conference in Eau Claire, Wisconsin, January 10th & 11th. This is the only conference that I know of to focus specifically on CSA and I'm excited to be a part of it!
If you are going to there, be sure to stop by our table and say hi!
There is a great line-up of topics:
Hope to see some of you there!
I thought it would be fun for us to do a series on the blog of 'signature recipes' of the staff members here at Small Farm Central. Starting with me!
Refried beans are a staple in my house for a quick burrito meal or to make nachos. I almost always have these around. Since I find myself cooking beans so often, I splurged on a spanish olla (clay bean cooking pot) this summer. This brings even more pleasure to this process.
You can buy wonderful heirloom beans from Rancho Gordo, but for these every day refried beans I use basic pinto beans from the grocery store.
This a vegetarian recipe for refried beans, but I'm sure they would be wonderful refried with lard, too!
Simon's Signature Refried Beans
Eat beans on tortillas, in nachos, or in any mexican dish that uses refried beans!
It is my habit to make 2lbs of dry beans and freeze 1 or 2 quarts of the cooked beans before refrying. Then I can pull the frozen beans out in a week or two for another round of delicious beans!
Wishes of a happy Thanksgiving weekend filled with friends and family from Small Farm Central. You've earned it this year!
It's that time of year again...time to start thinking about holiday gifts and wish lists. We keep coming across lovely goods featured on our many Small Farm Central websites, so we thought we'd do a quick post about a few products. Farm products are a great solution for the hard-to-buy-for relative or friend.
1. Beeswax candles from Full Moon Honey. 2. Lemony Sage Mustard from Twin Oaks Farm. 3. Salami Gift Box from Foothill Farms. 4. Honey Oatmeal soap from Cherry Valley Organics. 5. Peach, Tarragon, Tangerine Sage Jam from Heritage Line Herbs. 6. Maple Syrup from Spring Harvest Maple. 7. Door County Whitefish Caviar from Ruleau Brothers, Inc.
This fall and early winter, we are hosting a series of online webinars on various aspects of the Member Assembler service to make you a member management expert! This is specifically for farmers already using Member Assembler who want to learn tips and tricks, but farms interested in the service who are not current subscribers, can also sit in on the calls. The goal of these sessions is to make you more confident and successful with Member Assembler!
This will be a "screenshare" type of meeting where you will log in and be able to hear me (Simon) talking and see my screen as I talk through the topic at hand. I will try to record these and have them available at a later time. Read about the sessions and register for the ones that interest you!
Public Sign-up Process Tweaks: We'll look in depth at the public Member Assembler side (where your customers sign up for your CSA) and detail what parts of the site can be edited. This session will also include information on customizing the emails that go out to members as they sign up and using membership updates to allow members to add on shares or change contact information.
Date: Tuesday, November 6th 2012, 1pm EST
Payment Processing Options: from Credit Cards to Dwolla: Learn about options for payment processing including normal mailed checks, authorize.net credit cards, eCheck, Paypal and Dwolla. Learn about the costs and trade-offs of different approaches.
Date: Tuesday, November 20th 2012, 1pm EST
Accounting Tools: Learn about balance tracking, adjusting invoices, payment requests, and the financial reports.
Date: Tuesday, December 4th 2012, 1pm EST
Managing the CSA Process Throughout the Season: Review pickup lists, automated reminder emails, mailing list emails, and other reports that you will use throughout the season on a week-to-week basis.
Date: Tuesday, January 15th, 1pm EST
Extras and Ecommerce: Sell weekly extra items each week with the ecommerce tools. We'll cover creating a web store on your Member Assembler site, allowing members access to the store, and reporting to deliver those items to your customers.
Date: Tuesday, January 29th, 1pm EST
I came across these sample member agreements for CSAs put together by University of Illinois professor of agricultural law A. Bryan Endres and his wife. Contracts and paperwork probably are not at the top of your list, but as Endres notes, your CSA can't build community and grow food if you get put out of business due to legal problems.
"Some CSAs are highly organized, very professional," Endres said. "In my own CSA, the member agreement we signed had elements of legality, but it was very unclear. Even simple things like how much money we needed to send in and when to send it weren't clear in the membership agreement. It got me thinking that the membership agreement is a key part of the CSA, and an unclear membership agreement can create a barrier to people joining CSAs. It's actually a contract between the farmer and the CSA member who wants to get the vegetables every week, so a well-written and clear contract is much better for everyone."
These sample contracts can be downloaded at Endres' website along with a variety of other documents like worker share agreement and volunteer liability form.
The sample CSA contract is very detailed covering growing practices, expected products, risk of crop failure, crop surplus, how to pick up shares and more.
Perusing our farm websites, we spied a lovely autumn themed header gracing Brookdale Farm's website. Changing the photos in your header is an easy way to keep your website fresh and up to date. A number of our templates allows you to update the header yourselves. Just head to Display > Template Settings > Template Settings - Customize. Some of our templates might require our assistance...if you're not sure, drop our graphic designer, Shannon, a line: shannon (at) smallfarmcentral.com.
Brookdale Farm's autumnal header.
Editing a template header.
We made the local news in northern Missouri!
I never would have found this video on my own, but I came across this using a Google Alert for "Small Farm Central". Whenever Google finds a new web page that matches "Small Farm Central", they send me an email with a link to the new page. As you are trying to understand how customers or the media talk about your farm online, setting up a Google Alert for your farm name or specific keywords that you are targeting is really smart. Best of all, it's a free service and you can always unsubscribe.
I would like to reiterate our support at Small Farm Central and Member Assembler for 'real farm' CSAs that grow their own food and cooperative marketing strategies that support local agriculture. This is opposed to the growing number of 'grocery delivery services' that are using the CSA model and sometimes the CSA name itself to market food out of the national distribution network. I don't believe that CSA must always remain small or driven by a single farmer. To serve a wider audience with fresh, local food we must allow the business model to evolve. However, these new models need to support local farmers who take care of their land and employees over national agribusiness.
It is not growers and producers that can create demand for this model that is so important to the livelihood of many small and beginning farmers. Support of 'real CSAs' needs to be driven by eaters. They must demand real CSAs over delivery services. You cannot steer the food choices of the larger culture, but you do have a close relationship with your existing members. I encourage you to continue educating your members about the hardships and joys of growing food and to be thankful for their support. CSA members have unlimited choices on how to spend their food dollars and the fact that they chose your CSA and your farm is a conscious and special choice. Remind them of that: gratitude is free and a provides a high return on investment.
As long as CSAs can continue providing consistently high quality boxes along with the genuine experience of supporting a local farm or group of farmers, I think eaters will continue to go out of their way to join CSAs. This is not the easy way to eat, so it is the story you tell and the quality of your product that will keep members coming back. Happy members will pass on their experience to friends and family and grow the demand for 'real CSAs'.
Here at Small Farm Central and Member Assembler we'll continue to do our part as well. We build software with real farm CSAs in mind, not food delivery services. We'll also continue to support local food advocacy programs (like PASA or the Farmers Market Coaltion) that grow the local food movement as a whole. This is a team effort and we're proud to be a part of that team!