One of my main recommendations for web marketing is to start a regular email marketing newsletter. To make the work that goes into creating content for a newsletter worthwhile, it is important to have lots of subscribers! One key way to get new susbscribers is to leave out a mailing list sign-up form at your farm stand, farmers market, or wherever you connect with the public.
I've thought about designing a printed booklet that would make this easy for our farmers for a number of years and we finally got around to it. This booklet is designed to be taken to markets and sign up customers for your mailing list. Each booklet has 50 pages and is spiral bound so it will lay flat on your table. We would like to get one to you, so let us know that you want one and we'll mail one to you before the farmers market season starts. This is completely free! Just another way Small Farm Central helps you get your marketing done.
It looks like this:
Front cover with a space to write your farm name!
Inside pages -- there are 50 of these with a space to record which market it was used at for your records.
Again, use this form if you want a copy and we'll get one mailed to you some time in May absolutely free of charge!
We have released our newest premium template. It is called 'Horizon' and we are excited to get you using it so sign up and get started with this template or contact support and we'll help you change from an existing template.
Visit the test site at:
These are limited in quantity, so if you like this new design, grab it quickly before they are gone!
One of the best things about working at Small Farm Central is having the opportunity to work with so many great customers across the country – especially happy customers who send us treats!
We would like to thank Sarah Kagan at Hazon CSA of White Plains, NY (whiteplainscsa.com) for sending us a generous gift of locally baked treats from Sweet Bakery, including butter rum cake (the bakery’s specialty), and a massive assorted cookie platter. We are still full from our staff meeting -- and that was two days ago.
Sponsored by the synagogues of White Plains, NY, Hazon CSA of White Plains was introduced to Small Farm Central through their farming partner and current SFC customer, Chubby Bunny Farm (chubbybunnyfarm.com).
Hazon is the first Jewish Community-Supported Agriculture (CSA) program in North America and is currently the largest faith-based CSA program in the country. More info on the Hazon program can be found at hazon.org.
Lancaster Farming, one of the largest agricultural newspapers in the country, just printed an article featuring an interview with Simon about how farms can best utilize the new web marketing tools that are out there. This is a really good review of our current thinking on web marketing for farms.
"With the recent push to get businesses (including farm businesses) to take advantage of social-interactive websites to market their products — on sites like Facebook, Twitter, YouTube and blog sites — Huntley understands the challenges for farmers to add one more thing to their already packed schedule.
"I try not to blindly follow trends (in technology)," Huntley said. "It’s important (for everyone) to ask, why do I need this?"
As the founder and owner of Small Farm Central, a web company which provides online services specifically for farm businesses, such as website creation, online sales tools and community supported agriculture (CSA) customer management, Huntley has seen his own farm-web business double nearly every year for the past 4-1/2 years. Based in Pittsburgh, Pa., where Huntley and his wife live, Small Farm Central (SFC) now has 500 clients overall, including many small farms and farm businesses around the country and as far away as Hawaii and Nova Scotia. Though the company began as a solo venture, SFC now has four full-time employees with Huntley projecting continued growth in the coming year."
Read the rest of the article online or pick up a copy at your local newstand!
As important as it is for folks to buy local food, they will only keep doing it as long as they know how to cook all the lovely fruits and vegetables. At our CSA, we purchased a batch of the 'Simply in Season' cookbooks and gave one to each member as part of their share. People really appreciated that extra effort on our part and then we sold copies of the cookbooks at farmers markets for the rest of the year.
The Simply in Season cookbook features very simple recipes that emphasize the seasonality of food and really is a perfect introduction to a cook that is new to fresh ingredients in the kitchen. It can be very overwhelming to open up the first CSA box and see all these new foods.
The folks that published 'Simply in Season' let me know that they have a special going on right now, so I thought I'd pass it on.
Now through April 15th, the Mennonite Publishing House is offering their series of cookbooks at 50% off on orders of 5 or more of the same title. These cookbooks are uniquely suited for CSAs and Farmers' Markets because of their emphasis on seasonal eating and sustainable living:
Orders can be placed and questions can be answered by contacting email@example.com or by calling 1-800-245-7894 x 278
Chances are, if you are reading this blog, you are not a PHP/MySQL web developer. However, you may know someone who would love to work at the intersection of web technology and agriculture, so pass on this job description to your technically minded friends!
Small Farm Central is looking for a Senior PHP/MySQL Developer to join a small but growing team. The senior developer will work on large new projects, maintain existing code, plan improvements, manage changes to server infrastructure, and in general make Small Farm Central work from a technical perspective.
Small Farm Central provides website, ecommerce, and CSA management tools to 500+ farms across the U.S. and Canada. SFC is a farm company first and a technology company second; the service comes out of the small-scale farm movement and is committed to providing technology services that make farms more economically viable.
More specific info here:
We've been receiving complaints over the last few months about the comment spam filtering service we've used over the last few years, Recaptcha. Spammers write software programs that troll the internet and post spam comments wherever they can. Some of these comments have been getting through the Recaptcha filter and into the sites of our farmers. These are not viruses; the goal is to create links to their preferred sites for search engine rankings or other goals.
In short, Recaptcha has not been getting the job done for our farmers, so we researched the latest in spam filtering technology and have installed a new filter called Mollom. This is just a part of our job to keep your site up-to-date and protected.
If you Small Farm Central site is having a problem with comment spam, please install the Mollom filter as below or ask for help.
Installing the Mollom spam filter
It’s been a busy winter for us here at Small Farm Central. We’ve traveled about the country visiting fun and inspiring farming conferences, meeting great people, and learning about creative ways that hard working farmers are sharing their stories and connecting with customers.
We ventured out to Indiana this past December to attend the ACRES USA conference in Indianapolis, where we had the good fortune to hear the brilliant and astonishing Temple Grandin speak about her views on humane livestock handling and animal behavior, and share some of her innovative farming facility designs.
ACRES also provided us with many opportunities to connect with some of the great farmers we work with, including Greg and Lavonne Hickl from Artisan Beef Genetics (http://www.artisanbeefgenetics.com/), and Brian Schlatter from Canal Junction Creamery (http://www.cjgrassfed.com/) as well as meet some interesting new people like David Bane, a veterinarian who also runs Bane Family Meats in Sidney, Illinois and Rob Wallbridge from Songberry Organic Farm in Bristol, Quebec (http://www.songberry.ca/).
We also took a little time to explore the sights of Indianapolis. Simon and Leslie braved single digit temperatures to venture out to Maxine’s Chicken and Waffles (as seen on the Food Network!) for heaping plates of southern fried goodness: jumbo chicken wings with sweet potato waffles and peach butter; fried catfish and grits; fried green tomatoes and collard greens; spicy fried potatoes and cornbread. They also had the good fortune to stumble into a sports bar and share a few drinks with happy locals cheering on their Colts, as they crushed the Tennessee Titans – and then recover from their sports bar outing the next day with some delicious locally made treats from the Indy Winter Farmers Market.
Our first adventure of the New Year took us to Saratoga Springs for the NOFA-NY conference in mid-January. Our crew on one flight did NOT inspire our confidence when they had all the passengers get off the plane to stand on the tarmac and watch the maintenance crew work on the landing gear. Once we landed in Albany, NY, Leslie drew quite a few hostile glares and comments by wearing her Pittsburgh Steelers cap in New York Jets territory during a critical playoff weekend, and Simon did his best to put on a smile for our less-than-polite shuttle bus driver who picked us up 30 minutes late and tried to make it seem like it was somehow our fault. Hmmm.
But the wonderful local, organic food and engaging seminars at NOFA-NY more than made up for the rocky start to our travels. Simon led an all-day web-marketing workshop that introduced us to some great New York farmers. We met people like Chris and Chrissey Eberhardt from Joy of the Journey Farms (http://www.joyofthejourneyfarm.com/), who raise goats for their goat milk soap and other natural toiletries; and Jim Hyland of Winter Sun Farms in the Hudson Valley (http://www.wintersunfarms.com/), who runs a successful frozen vegetable CSA during the cold weather months.
In February, we visited State College, PA for the Pennsylvania Sustainable Agriculture (PASA) conference. We had the chance to catch up with a lot of friends from across our state, meet some new folks, and take a little trip out to Elk Creek Aleworks to celebrate Shannon’s birthday and enjoy some excellent local beer and comfort food.
We wrapped up the conference season at the Midwest Organic and Sustainable Education Service (MOSES) conference in La Crosse, Wisconsin at the end of last month. Shannon and Leslie arrived at a pretty deserted airport in La Crosse, with no ground transportation (or airport staff) in sight, but were fortunate to hitch a ride to the conference with some nice farmers from Nebraska, Tom, Linda and Becky Schwarz.
Things just got better from there -- so many Small Farm Central customers stopped by our trade show booth to say hello and talk to other farmers about our services. Thanks to everyone who came by – it was great to put faces to names and meet so many of you in person!
I want to share a great video that Ploughshare Farm (a Small Farm Central customer) put together to promote their CSA.
Any time you can include photos, video, or even a well-produced mini-movie like this for your customers you are ahead of the game, so I really applaud Ploughshare Farm in their efforts this Spring!
I live 500 miles away and I want to buy a share! What a great promotion.
Renee from Canal Junction Natural Meats, who is a Small Farm Central customer, took the time to discuss her buying club with me. I think this is a great example for farmers across the country on how to integrate technology with existing local markets.
CJ Intro: We are Canal Junction Natural Meats and Farmstead Cheese. We are a grass-based operation. Right now we have beef, pork, chicken, turkey, brown eggs and lamb. We also have a grass fed dairy and we make real mountain cheeses from our dairy. We’ve been in operation for about 17 years now, and we are located in Defiance, Ohio.
SFC: First tell me about your farm buying club.
CJ: We do have a private farm club, we deliver up there, so we ask people to sign up and be a member. They find us a couple different ways. One is, through a lady up in Cleo who organizes things in the area. People often go to her or find her website and she directs them to us. Some people are just searching online and find our website. A lot of it is just word of mouth through our members already, they talk to their friends and so forth and it spreads that way. And then they email, sometimes they call or even drive out to the farm. We have them fill out an application form, there are dues that they pay, and from there, they are added to an e-mailing list and every other week they get a reminder message that the delivery date is coming up and that they need to put their orders in. I always put the direct page to the login site on the website so it’s easy for people to login, and I list the deadline for when they can’t order any more.
SFC: What types of products do people buy each week?
CJ: All of the meats and cheeses that we sell are produced here on the farm. We do offer some bulk items, too. We have some raw honey, which is local. We don’t keep the bees, but the honey is local. We also offer some raw nuts and some flours (flowers?) and things. A lot the products are Ohio-produced, but some of the things we just buy from bulk food companies, so it’s not all of our own produced items.
SFC: How did you get started?
CJ: We had one lady who was driving out from Toledo once every two week to get products from the farm, and one day when she was visiting she asked, “Would you ever consider bringing items up to Toledo?” That was about 3 and a half years ago, and we did. Our first trip, we were able to fit everything into the trunk of our car, but since then we’ve grown into right now we have a 20 foot utility trailer and a cargo van that we take things in. And we go up every other week. Everything that we take up is pre-ordered, so unless somebody doesn’t show up, we don’t bring anything home with us.
SFC: What is the timeline of ordering, from when the customer can make an order, to when you do packing and delivering?
CJ: We deliver on Wednesdays, so I usually send out the email either the Wed or Thursday before we go, so it’s 6 or 7 days beforehand. And people can order anytime up until noon on Tuesday the day before we go. I usually tell people that we appreciate having orders in by Monday evening, but that we’ll take them up to Tuesday at noon.
SFC: Tell us how your web-based ordering system differs from the older system you had before.
CJ: Before we would take orders in by individual emails. And some of them would send it to another person and she would make up a spreadsheet of the orders and then send it on it to us. Often, there were missed orders or mistakes in the orders by having a middle person there. Then when the orders came in, we had to hand write every one of them onto an invoice, which took up a lot of time in and of itself, and then we had to go fill the order. But now, with the website, people are able to log on any time they want to, and we are able to regulate orders. For instance, we have a really hard time keeping bacon in stock – it goes out as soon as we get it in. So if I know we’re not going to have something in stock, I just take it right off the site so they can’t order it. So it’s not as much of a hassle for us to tell people, “oh we didn’t have that this time.” Customers can go online and see what we have and what we don’t have, and they can submit their orders. I stress to them that they have to get a confirmation email, and then they check for that, and we print the order and then we go and fill it. So it eliminates a middle person, and it eliminates the need for us to hand write every order.
SFC: What do your customers think of you doing online ordering? What do they say about it?
CJ: We’ve gotten a lot of positive feedback about it. When we first started it, of course, we worked through some glitches -- people weren’t used to doing it, they didn’t go through all of the steps, and they would come to the pick up and we wouldn’t have their order, and then we felt bad, but once they did it once or twice, they figured out that they were missing a step, like a button they needed to push, but for the most part, people are really excited about it, they like how user-friendly it is, and how professional it looks I’ve gotten a lot of great compliments on it. And I’m pleased with that because I know very little about technology but yet I can control the website and have on it what I want it to say, but not have to do anything behind the scenes.