For that special bean eater in your life, the "Desert Island Sampler" includes the Pebble Bean, Yellow Eye Bean, Midnight Black Beans, Christmas Lima Beans, and the Vaquero Bean.
If that special bean eater in my life reads this, they may just be getting a preview of Christmas day!
But seriously, Steve Sando at Rancho Gordo does a great job with his dried, heirloom beans and online ordering. Attractive website, plenty of information, easy ordering, blog and integration with email marketing.
Hey, it sold me. He is a great example of doing it right and someone to look to as you create your online marketing plan.