The Farmers Market Coalition recently featured Farming Faces in their monthly newsletter. I thought you might be interested in their take:
"A unique and useful (and free!) tool was recently introduced to FMC that stands apart from the rest of the food focused resources out there. Small Farm Central’s ‘ Farming Faces‘ is a web tool that was created with the farmers in mind. Throughout Farming Faces’ development, creator Simon Huntley prioritized connecting the farmer with their customer base, and showing the customers who is growing their food. So, what is Farming Faces?
At first glance, it looks like a farmers market newsfeed with updates by farmers. Each farmer/vendor in a market is given a profile page. A google map is created with the profile information, giving a visual of the geographic distribution of farmers and vendors. The farmers market is able to imbed the map into their preexisting website and can also link to their Farming Faces newsfeed page."