Keep it Short

Feb 28, 2012
Posted by: Small Farm Central

Fresh, timely updates about what is going on at the farm are important and compelling for customers, but extremely hard to maintain in the busiest part of the harvest season. There are a number of strategies to make this happen including blocking time out of your schedule or writing content ahead of time.

However, I think one of the most important things to realize is that short is okay for your blog updates. A timely photo and a few lines of text may be more interesting to a customer than a 1000 word essay on integrated pest management. I think there is a place for longer form copy on, for example, growing practices, but that is in the "static" part of your website that does not change all of the time.

People are in a rush to read your updates most of the time, so the extra effort to write a long essay each week may be wasted. Keep it brief and compelling.

1 comment

 
Anonymous wrote 2 years 36 weeks ago

Short is good advice for non-farmers too

Hi

I am so glad I stumbled on your "Keep it short" advice today.  I am busy working too -- growing websites instead of plants and animals. 

Often, I feel bad I don't blog more often.  Especially when I know how important fresh content is to looking alive.  You're so right -- people don't really want a long letter, becuase they're busy too!

Thanks for the super-helpful perspective!

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