Do sales stop "cold" after the farmers market closes or you shut the doors on your farm stand in the Fall?
In October and November, there is usually hardy produce in the garden, meat in the freezer, and the chickens are still producing their eggs. Customers are still hungry for local food and it is finally cool enough in the kitchen to do some real cooking.
If you have been collecting email addresses all summer for your mailing list, your customers are just an email away. Use the Small Farm Central mailing list manager or send one on your own to let your customers know about your availability this fall.
Of course the ecommerce extension makes this process easy and efficient. Just set up your inventory, send a note out to your customers to tell them that the online store is open for business, watch the orders come in with email notifications, and then print a report when you are ready to pick and pack.
As you just sweat through another muggy summer day, it seems a bit premature to start thinking about the cool days of fall. The idea of heavy coat is so foreign at this time of year -- it is hard to remember being cold. But if you want to sell in that shoulder season, it is time to start collecting email addresses, planting a bit extra to sell during those after market months, and start informing your customers that this service will be available during the cooler months.
On a more summery note, I like the colorful ecommerce pages Green Gardens Community Farm in Battle Creek, MI created with Small Farm Central:
Or take a look at the "item detail" page for Kale that shows the customer exactly how this crop grows.