5 Principles of Farm Web Marketing

May 25, 2011
Posted by: Small Farm Central

I have been working on some guiding principles for farm web marketing over the past 6 months. These are honest, down-to-earth principles for farmers to help make decisions for what marketing opportunities to spend time on and how to approach this part of your business. These aren't recycled from other industries or the same old boiler-plate: these are principles gathered from helping start and run a CSA farm operation myself and conversations with hundreds of farmers over the past five years with Small Farm Central.

I presented these at a number of conferences and workshops in the Winter of 2011 with really good response, so I thought I would take some time to write them down for the benefit of all our readers.

The following are the 5 principles:

#1 Be Yourself / Be Authentic

#2 Promote

#3 Clean Navigation

#4 Keep it Fresh

#5 Your story is interesting

Look for the first principle with details and examples to be posted during the week of May 30th.

1 comment

 
Anonymous wrote 2 years 45 weeks ago

Lookin forward to your next

Lookin forward to your next 5  posts... :)

Just wondering... do you think you'd get more comments if you had the comment field right on the same page as the post? and login-able with FB or Twitter and not need the reCaptcha thing?

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  • If I had a diet plan, it would be: 1) cook for yourself 2) eat whatever you want at mealtimes, but cut the snacks 3) cut the desserts&sugars
    45 weeks 7 hours ago
  • @AmyinOregon oh, neat. Glad you like them.. more coming soon!
    45 weeks 6 days ago