I have been working on some guiding principles for farm web marketing over the past 6 months. These are honest, down-to-earth principles for farmers to help make decisions for what marketing opportunities to spend time on and how to approach this part of your business. These aren't recycled from other industries or the same old boiler-plate: these are principles gathered from helping start and run a CSA farm operation myself and conversations with hundreds of farmers over the past five years with Small Farm Central.
I presented these at a number of conferences and workshops in the Winter of 2011 with really good response, so I thought I would take some time to write them down for the benefit of all our readers.
The following are the 5 principles:
#3 Clean Navigation
#4 Keep it Fresh
#5 Your story is interesting
Look for the first principle with details and examples to be posted during the week of May 30th.