Use web teaser cards to create loyal customers and farm website readers

If your farm sells at farmer's markets or you have an on-farm market one of the smartest marketing steps you can take is to create and distribute "web teaser cards." These are simple, business card sized handouts that you stick in each bag or box that goes out to the public. Obviously, bring your creativity and farm brand to these cards, but I've drawn up a sample as seen below.
Sample web teaser cards

I put these 10 to a sheet using Microsoft Word. Click the links below to download a copy of the file to work with. If you prefer another format or other assistance, email me and I'll see what I can do.
Web Teaser Cards (PDF)
Web Teaser Cards (Word Document)

You can simply print these from your home printer on an as-needed basis. I do not think it is important to have these cards professionally printed on heavier card stock like business cards. These are simply teasers and serve to get visitors to your website, not for customers to keep over the long term.

For farms that are dedicated to providing fresh content throughout the year, this is a great way to build interest and readership. If you update frequently, make that clear on the cards. For example, advertise a "photo of the week" or the "weekly blog" and you will find loyal readers coming back to your website throughout the year. These readers can't help becoming loyal paying customers because of the great content you are providing that ties them to the farm.

Let me know how you use your "web teaser card" and send a copy of them over to me (simon@smallfarmcentral.com) so I can post examples for the benefit of the whole community.

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