I would like to reiterate our support at Small Farm Central and Member Assembler for 'real farm' CSAs that grow their own food and cooperative marketing strategies that support local agriculture. This is opposed to the growing number of 'grocery delivery services' that are using the CSA model and sometimes the CSA name itself to market food out of the national distribution network. I don't believe that CSA must always remain small or driven by a single farmer. To serve a wider audience with fresh, local food we must allow the business model to evolve. However, these new models need to support local farmers who take care of their land and employees over national agribusiness.
It is not growers and producers that can create demand for this model that is so important to the livelihood of many small and beginning farmers. Support of 'real CSAs' needs to be driven by eaters. They must demand real CSAs over delivery services. You cannot steer the food choices of the larger culture, but you do have a close relationship with your existing members. I encourage you to continue educating your members about the hardships and joys of growing food and to be thankful for their support. CSA members have unlimited choices on how to spend their food dollars and the fact that they chose your CSA and your farm is a conscious and special choice. Remind them of that: gratitude is free and a provides a high return on investment.
As long as CSAs can continue providing consistently high quality boxes along with the genuine experience of supporting a local farm or group of farmers, I think eaters will continue to go out of their way to join CSAs. This is not the easy way to eat, so it is the story you tell and the quality of your product that will keep members coming back. Happy members will pass on their experience to friends and family and grow the demand for 'real CSAs'.
Here at Small Farm Central and Member Assembler we'll continue to do our part as well. We build software with real farm CSAs in mind, not food delivery services. We'll also continue to support local food advocacy programs (like PASA or the Farmers Market Coaltion) that grow the local food movement as a whole. This is a team effort and we're proud to be a part of that team!