Turn occasional farmers market customers into committed shoppers.Use the magic of text messages and rewards to drive market sales! FarmFan allows customers to opt-in to get right-before-market text messages and then encourages return visits with a loyalty check-in system.
FarmFan was fantastic. We were really surprised at people's reactions to it. People love being a part of something, like it was a special club - 'Yeah, I'm a FarmFan' - they really bought into that. The weekly reminder, from a practical perspective, made a huge difference for folks at our Wednesday afternoon market. They can plan all week to come to the market, and forget or go home a different way, or get caught in a meeting. People would come to us and say that they would have forgotten to come to the market without the reminder.
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-Karen Bryla Mcnees, Market Manager, Lexington Market at University of Kentucky