Managing successful farm email lists

Cut through customer confusion with a successful email mailing list strategy
Emails are a cost-effective and easy way to reach out to customers throughout the year [1] and, coupled with a dynamic farm website [2], it is an important aspect of any successful web marketing [3] strategy for a direct marketing small farm.

Over the next few weeks I will cover topics related to managing successful email lists to augment customer relationships, increase page views on the farm website, and increase sales.

Part 1: Collecting email addresses successfully (and legally) [4]
Part 2: Software for mailing lists [5]
Part 3: The practice of successful mailing lists

Source URL:
http://www.smallfarmcentral.com/blog/nov/2007/managing-successful-farm-email-lists-3-part-series

Links:
[1] http://www.smallfarmcentral.com/blog/oct/2007/farm-marketing-year-round-sport-communicate-customers-winter
[2] http://www.smallfarmcentral.com/content/about-small-farm-central-1
[3] http://www.smallfarmcentral.com/category/blog-categories/web-marketing
[4] http://www.smallfarmcentral.com/blog/nov/2007/collecting-email-addresses-successfully
[5] http://smallfarmcentral.com/blog/sending-emails-professionally

Managing successful farm email lists - 3 part series