The admin email distribution list is defined in:
Administrate / Account admin / Account settings

This is a list of email addresses that your Small Farm Central will distribute any administrative emails to such as order reports, mailing list sign-ups, or contact form submissions. This allows you to notify multiple workers on your farm immediately when actions are taken through the website.

Separate each email by a comma (","). For example:
john@myfarm.com [1], regina@myfarm.com [2], info@anotherfarm.com [3]