I was reading Cosmo a few weeks ago, or some such magazine (please don't judge, it was a long car ride), and it included tips for "going green." Nestled among tips such as "Use only one towel at the gym" and buy make-up from companies with their green creds all in order, I saw "Be a localvore".

I'm not suggesting that you need to start gearing up for fashion shoots among the tomatoes or start a gym with hay bales as resistance, but there are new people drawn to local food each year. These are not extremely motivated local eaters, but they are cautiously interested in buying products from a farm.

I heard them referred to today as "loco-curious" and "fencers" and the goal is always to create loco-fanatics who will buy CSA shares, get a raw milk share, or buy a side of beef. It won't start out that way -- get them to your farmer's market stand, offer a CSA test box for someone who doesn't want to commit for the season, and give ample recipes for the goods you produce.

Your website is the place to start this process of conversion. Clean layout and frequent updates are going to signal to these wavering converts that you care about the customer and keeping communication open.

These visitors are saying, "make me feel green!" Talk about how the cows are happy and healthy and write about the advantages of your shade of organic or local. Maybe a big button in the middle of your homepage that says, "10 reasons to buy raw milk from us" or other teasing content that sells to the fencer. This is about narrative and the story because this new customer needs a storyline to convince themselves, family, and friends that it is worthwhile to spend an hour at the farmer's market or pay more for pastured poultry.

From Glamour to green - convert the loco-curious this year and all of us will benefit.