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Wondering which credit-card processor is best for you? Here is a simplified breakdown.
|Processor||Monthly Fee||Cost per transaction|
|PayPal||none||2.9%* + $0.30|
|Authorize.net||$40/month**||Total Merchant Services charges vary based on the card type:
1.3% + $0 for debit cards
2.22% + $0 for basic charge cards
surcharges of 0.92%/1.27% + $0.10**
for partially/non-qualified cards
*PayPal transaction costs can go down to 2.5% and lower depending on monthly volume
**Note that these surcharges only apply to certain types of rewards credit cards. Small Farm Central works with Total Merchant Services to create new merchant accounts for Authorize.net
Because of the variance of card use, we can't do a pure cost comparison between the providers. But recent statistics show that 80% of consumers own a debit card compared to 78% who own a credit card. 60% of consumers have a rewards card of one type or another (Source: "The Survey of Consumer Payment Choice," Federal Reserve Bank of Boston, January 2010). Making an estimate with these figures in mind, if you are processing $4000-$5000/month or above, you can probably save money by moving to Authorize.net. Otherwise, PayPal is your best option, as far as transaction fees go.
Other things to consider:
Please Note: Google Checkout is being phased out as an integration option due to many problems with processing and customer support that our farmers have experience with Google's solution. You will still be able to use your existing Google Checkout account if you are already using it, but we encourage moving away from Google Checkout.